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Owner & Head Coach

LA native who comes from an athletic background having played numerous sports my entire life. As I grew older, I specifically focused on lacrosse and football at Loyola High School (class of 2008). I am super competitive and that has carried over into my career as a CrossFit Competitor. To date, some of the biggest stages I have participated in, include: the 2014 Southwest CrossFit Regionals and a 2015 NPGL Pro Day Invitational. Aside from competing, I am a fitness enthusiast. It led me to Colorado State University where I studied Exercise Science and Sociology. As a Personal Trainer and Strength Conditioning Coach I have worked with a wide variety of individuals, however the demographic I find most rewarding are those that give 100 percent. If you can dig that, I think we can accomplish something special together.

He believes in life-long education and continues to build on his impressive list of certifications, including:

  • OPEX CCP Level 1 Associate Coach
  • B.A. Colorado State University
  • CrossFit Level One
  • CrossFit Level Two
  • CrossFit Football
  • CrossFit Kids
  • Emergency Medical Technician – EMT-Basic (National Registry)
  • Emergency Medical Technician- (Los Angeles County)


Marketing Consultant

Health, wellness and high vibes are my passion! With an extensive background in promoting health-oriented brands, I thrive in helping wellness start-ups to craft impactful storytelling, authentically build their loyal community and create consumer awareness. Prior to Different Breed, I have worked across the full spectrum of wellness clientele, including Global Down Syndrome Foundation, Lagree Fitness Studio, Dannon Yogurt and Marriott International’s Element Hotels. At Different Breed, I work on all Brand Marketing and Development efforts. As a former DI collegiate volleyball athlete and Yoga Alliance Certified instructor, I have always prioritized fitness in my own life and love to assist others in doing so. Stoked to be a part of the amazing Different Breed community!!


Front Desk Associate

A body in motion stays in motion! Fitness and a holistic lifestyle are what I live by. I’ve had an active lifestyle my entire life – starting with gymnastics and cheerleading as soon as I could walk. I cheered for Illinois State University where I later became the Head Coach for several years. During college, I worked for Universal Cheerleaders Association as a head instructor coaching youth, junior high, high school, and college cheerleaders! Helping others be their best and reach their full potential is my passion. I’m so excited to join the team at Different Breed and help you become your best self!

Max Bronfman Personal Trainer and Gym Instructor in Culver City


Weightlifting Coach & Personal Trainer

Growing up I was always an athletic kid who played lots of sports, with my favorite being basketball. I competed for school and Amateur Athletic Union teams through college. After taking a hiatus from competing for the years directly following college, I decided to return to athletics in discovering CrossFit, which led me to do complete 180 and change my life for the better. I have never looked back. Through CrossFit, I was eventually introduced to the sport of Weightlifting. With a USAW Level 1 Coaching Certification, I have been coaching Weightlifting for the past 2 years. My clients range from high level athletes at local and national competitions to people who are interested in improving their technique and getting stronger. I recently attended an International Training Camp in Moscow, Russia that was hosted by Dmitry Klokov, one of the greatest weightlifters of our time. Weightlifting is not just a passion for me, it is a lifestyle. I look forward to sharing my knowledge and passion for this sport with you at Different Breed!


Jay Froebe

Front Desk Associate

I am a double major at Loyola Marymount University, studying Film and Political Science with emphasis on production and international relations. I love fashion, music, artistic pursuits, as well as nutrition and exercise. Fitness is important to not just me, but also to my family, starting with my mom who is an accomplished bodybuilder. I am glad to be here and support different fitness goals as a part of the community!


Different Breed Gym Featured In Los Angeles Times

Different Breed Gym Featured In ABC News Playa Vista, California